Position Summary

The primary function of the Marketing Coordinator is to work alongside the Marketing Manager to develop, execute and analyze marketing and sales initiatives.

Duties and Responsibilities

Under the direction of the Marketing Manager, the Coordinator:

  • Acts as primary Salesforce admin
  • Implements best practices within Salesforce, both on the CRM side as well as Marketing Automation
  • Coordinates and organizes all trade show arrangements (registration, shipping, promotion, travel)
  • Maintains corporate website content
  • Creates tradeshow analytics and post-assessments
  • Utilizes software programs such as Salesforce.com to track metrics and create reports
  • Supports the sales team with market analysis and trends
  • Facilitates communication between inside & outside sales teams
  • Provide support to executives on an as needed basis

Skills and Specifications

  • Bachelor’s degree in Business/Marketing or related field from an accredited institution or equivalent years’ work experience required
  • 2-4 years’ experience in marketing, sales or related field required
  • Superior communication skills and the ability to manage multiple competing priorities effectively
  • Strong project management skills
  • Ability to think analytically and be a “problem solver”
  • Proficiency in Salesforce CRM is required
  • Experience in basic desktop publishing in Photoshop, Illustrator, InDesign
  • Background with WordPress, ConstantContact, HootSuite, Segment.io, A/B Testing, Google Analytics and other online marketing tools is a plus
  • Experience representing corporations at trade shows is a plus