SmartEquip is an online parts support network that connects fleet owners to manufacturers and their dealers with real time access to critical parts and service information. It helps fleet owners generate more profit from their equipment by automating and accelerating the service workflow, thereby increasing asset availability and revenue. The SmartEquip network streamlines the service process, eliminates order errors, improves technician wrench-time and greatly reduces equipment down time. SmartEquip drives the fleet performance that grows profitability. SmartEquip…"Be Ready”.

Position Summary

The Marketing Manager will be responsible for strategic marketing campaigns for the SmartEquip product offerings. This role’s day-to-day will include managing marketing campaigns across multiple channels from inception to post-launch, and continuously maintain SmartEquip’s digital efforts; including email outreach, website maintenance, SEO tactics, digital ad programs, analytic tracking, and lead dissemination.

Duties and Responsibilities

Under the direction of the President and COO

Marketing Strategy

· Lead in the development, implementation and execution of the marketing plan for multiple product offerings to increase the number of qualified leads entering the sales funnel.

· Advise the team on marketing best practices and recommendations to support the development and execution of business plans

· Work with influencers, bloggers, and brand ambassadors to achieve earned media

· Ensure the best possible user experience is achieved by communicating the benefits of the product to the end user through various digital marketing materials

· Work with vendors on social media, marketing and advertising campaigns for our brands

· Work with internal departments and business partners on product launch marketing efforts

· Lead market research efforts to uncover the viability of current and existing products/services and capitalize on market opportunities. Specifically development of a referral program with strategic customers.

· Manage all associations, sponsorship programs and tradeshow participation.

· Manage marketing lead tracking and daily dissemination to sales teams.

· Own the company website and conduct and track monthly reporting deep into SEO. Provide insights for optimization.

· Maintain and monitor the department budget

Content Marketing

· Oversee the creation of product descriptions, titles and key selling features

· Develop identity packages and branded materials with the product team

· Review provided content for brand alignment

Website- Traffic and Conversion

· Scale traffic to our websites within predetermined ROI

· Use data to scientifically improve conversion

· Search Engine Optimization with the goal of increasing Google ranking though content creation

· Audit websites for proper SEO structure and coding, report and coordinate changes

· Understand target markets and customer motivation using demographic and psycho-graphic data

· Analyze Google Analytics website data to build proposals on website improvements and user experience

Education and Experience

· Bachelor’s degree in Marketing or a related field

· Minimum of 7 years related working experience in marketing with a preference in a medium sized technology company

· Experience reporting to a high-level executive

· Experience working in a fast-paced entrepreneurial company

· Demonstrated team player, who is motivated and energetic

· Ability to work effectively, both independently and in a team environment, in an atmosphere of multiple projects, shifting priorities and deadlines

· Experience with Salesforce and WordPress a plus